JOGO Health Success Story. 10 OOTB questions to founder Siva Nadarajah

JOGO Health recently raised $5.5M in funding. Success story to Siva Nadarajah in 10 out-of-the-box questions

We have already published an interview with one of the founders of the startup JOGO Health. Let me remind you about JOGO Health.

JOGO Health, a pioneering medtech firm based in New York City, has secured $5.5 million in a major funding round led by Hourglass Ventures. This influx of capital signifies a crucial milestone for JOGO Health as it continues to innovate in the treatment of chronic pain and neuromuscular disorders with its AI-driven patented technology.

Utilizing the brain's natural ability to reorganize itself, JOGO Health's cutting-edge wearable devices and app provide a groundbreaking method for delivering non-invasive, drug-free relief for conditions such as chronic lower back pain, stroke recovery, migraines, and incontinence. Endorsed by the FDA and covered by Medicare and private insurance, JOGO Health is making significant strides in the healthcare sector, expanding a $380 billion market while avoiding traditional pharmaceuticals and surgical methods.

Let's see what two founders need to be similar or different in order to found and successfully operate a startup. Our interview with another JOGO Health founder

I asked 10 out-of-the-box questions to startup founder Siva Nadarajah to better understand his experience and journey to success.

Siva Nadarajah, Co-Founder and President at JOGO Health

1. If you could spend a day shadowing any other startup founder, who would it be and what would you hope to learn?

I would shadow Toyin Ajayi of Cityblock Health. I want to learn how she was able to convince Medicaid to agree to pay for her services.

2. What unconventional or unexpected experiences in your life have influenced your approach to building this company?

I grew up during the civil war in Sri Lanka. Every day was uncertain for everyone. I felt nothing could become as bad as that.

3. What were some of the most unexpected skills or lessons you picked up from your first job that you still use today?

Explaining complex technology in simple terms and the art of storytelling.

4. Looking back, what was a ‘crazy’ idea you had for your business that turned out to be pivotal?

As a medical device company, starting a clinic to service patients directly was seen as a crazy idea. No one had done it before, but it worked.

5. Can you describe a moment when you felt the most doubt about your startup, and how you overcame it?

During Covid, we felt very insecure and weren't sure what would happen to us. We overcame this uncertainty by focusing on adaptability and resilience.

6. What’s a piece of advice you ignored at the start but later realized was valuable?

The power of networking.

7. What unconventional or surprising way did you find to earn money as a child or teenager?

I worked at a video store during the civil war period in Sri Lanka. I learned that people were willing to pay extra for home delivery of video cassettes.

8. Looking back, how has the way you value and earn money evolved from your first dollar to now?

It hasn't changed. Money earned through hard work holds more value.

9. If you could time travel to any period in history, where would you go and what would you do?

I would go back and tell Nikola Tesla that electric cars became a reality and there is a famous car company that bears his name.

10. What’s the quirkiest habit or ritual you have that helps you relax or unwind?

Writing movie reviews.

Thanks Siva for the interesting and truthful answers.

Contact me if you're a startup founder, if your startup has raised over $4M, if you want to talk about a new round, an achievement or a new milestone [email protected]

Let's tell your story for thousands of venture capitalists, entrepreneurs and enthusiasts.

Lina M.,
CMO and Co-founder at Parsers VC
[email protected]


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