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feld.energy, an agricultural photovoltaics (Agri-PV) company based in Munich, Germany, has successfully secured over €10 million in Seed funding. The funding round was led by HV Capital and included investments from Future Energy Ventures, AENU, and Angel Invest.
The company plans to use the capital to accelerate its growth, increase operational capacity, and expand its team. Under the leadership of CEO Dr. Adrian Renner, feld.energy offers farmers a practical solution for dual land use, enabling them to generate solar power on agricultural land while continuing to cultivate crops. This approach allows farmers to earn over €100,000 across 20 years through a lease model, providing a significant additional income stream alongside food production.
I asked 10 out-of-the-box questions to startup co-founder Dr. Adrian Renner to better understand his experience and journey to success.
Adrian Renner, Founder at feld.energy
1. If you had to pivot your business model tomorrow, what completely different industry would you explore?
Digitalization of the project development stage of renewables. At the moment it is a mess.
2. How do you ensure that creativity and innovation are continuously fostered within your team?
Farmer‑in‑the‑loop workshops on site, a research plot with TUM, and short build‑measure‑learn cycles. Fridays are “demo only—no slides,” we keep a living “assumption kill list,” and we run blameless post‑mortems to learn fast.
3. Can you recall a moment in school or early career where you first felt the spark of wanting to start your own business?
As a young managing director in a toolmaking & stamping firm, watching machines turn steel into useful products hooked me on building. Later at McKinsey I saw how fragile Europe’s dependencies were—planting the seed to build for energy and food resilience.
4. What was a seemingly trivial decision you made early on that had a surprisingly big impact on your startup’s success?
One simple CRM rule: for each account we count only the most advanced open opportunity (and if only “Closed Lost” exist, the most recent one). That tiny change killed pipeline inflation, sharpened focus, and quietly lifted conversion.
5. How did a personal experience or challenge shape the initial vision for your startup?
My family history—as my grand parents had to flee from Russian occupation after the 2nd world war, I see a strong need for making Europe as independent as possible from outside influence. “Responsibility to protect.”
6. Can you describe a moment when you felt the most doubt about your startup, and how you overcame it?
Grid access timelines and the 2025/26 regulatory window were daunting. We doubled down on privileged agri‑PV under 2.5 ha (3–6‑month permitting instead of 2–3 years) and secured a TUM research site—proof we can move fast with serious partners.
7. What did you spend your very first paycheck on, and why?
Honestly, I don’t remember the exact purchase. I do remember saving most of it and spending the rest on learning—books and courses—because compound skills beat compound interest.
8. What was the most valuable lesson you learned from the experience of making your first dollar?
Revenue is a side effect of solved problems. Price for value, track unit economics early, and remember: cash flow is oxygen.
9. If you could swap lives with any fictional character for a day, who would it be and why?
Tony Stark—for one day of ludicrous‑speed prototyping at the intersection of hardware, software, and energy
10. What’s the most unusual item you carry with you or keep in your office, and what’s the story behind it?
No trophies. I usually carry a small tape measure in my backpack for impromptu site checks—farm gates, clearances, module heights. It has saved more deals than any slide deck.
Thanks Adrian for the interesting and truthful answers.
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