Behavio Success Story. 10 OOTB questions to co-founder Lukas Toth

Behavio recently raised €2.25M in late Seed funding. Success story to Lukas Toth in 10 out-of-the-box questions

Author

Lina Makeeva
June 13, 2024

In the bustling city of Prague, a company called Behavio is making waves in the world of brand measurement technology. Recently, Behavio secured a substantial €2.25M in late Seed funding from the esteemed Airbridge Equity Partners, marking a significant milestone in their journey towards innovation and growth.

Behavio is not just another tech company; it is a beacon of change in the brand and advertising industry. Since its inception in 2022 and 2023, Behavio has been at the forefront of providing cutting-edge tracking and ad testing tools that are now utilized by marketers across 13 countries in Europe, America, and Asia.

I asked 10 out-of-the-box questions to startup co-founder Lukas Toth to better understand his experience and journey to success.

Lukas Toth, Co-founder at Behavio Labs

1. If your startup were a character in a movie, who would it be and why?

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Gandalf. Reliable, strategic, in the business of good advice, fun to be around, with a bit of spark and magic on top if need be.

2. What unconventional or unexpected experiences in your life have influenced your approach to building this company?

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Being a production crew together in high school - the founders are all high school mates. In school, you necessarily approach things playfully and try to have fun with them since you have no idea what you are doing. That transfers into startups really well.

3. If you had to pivot your business model tomorrow, what completely different industry would you explore?

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Preventive healthcare.

4. What’s a surprising or counterintuitive belief that you hold about your industry?

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That it still has its heyday ahead of it, and that it is close. That it was not "way back when" when creative seemed mostly unconstrained by other marketing concerns, nor a couple years ago during the rise of online performance marketing. That the highpoint is gonna be in the coming years when companies put together what was learned in the last 60 years. With our help of course!

5. How do you ensure that creativity and innovation are continuously fostered within your team?

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By making sure that the best ideas actually get time and attention to grow instead of jumping on the newest cool thing we just came up with. Time and execution are key, not idea generation alone.

6. If you could spend a day shadowing any other startup founder, who would it be and what would you hope to learn?

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Melanie Perkins of Canva, and mostly the "mode of thinking" about go to market executions.

7. What was the most unusual or memorable feedback you received from a customer, and how did it impact your business?

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"Yeah, I believe that you have better data, better methods, cool visuals, more tangible advice etc.. So what?" Lead to a realisation that having a better product does not mean a better proposition for any particular customer.  

8. In what ways has failure or a major setback contributed to your current success?

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Ask me when we are at least number one in Europe and the US, not earlier :).

9. If you could go back in time and give your pre-launch self one piece of advice, what would it be and why?

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Exactly number 7. Also: buy Nvidia stock.

10. What book, film, or piece of art has inspired you the most in your entrepreneurial journey, and how?

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I get the best ideas during live theater, but not any particular play. Also makes me the worst conversation partner after the play since I zone in and out.

Thanks Lukas for the interesting and truthful answers.

Contact me if you're a startup founder, if your startup has raised over $2M, if you want to talk about a new round, an achievement or a new milestone [email protected]

Let's tell your story for thousands of venture capitalists, entrepreneurs and enthusiasts.

Lina M.,
CMO and Co-founder at Parsers VC
[email protected]
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